Logo Work
From timeless designers such as Paul Rand and Max Miedinger to contemporary virtuosos like Paula Scher and Aaron Draplin, I have always admired the great logo makers of the world. Although I possess a strong respect for each of the many disciplines of art, it was artists like this and specifically their production of logos that initially drew me into graphic work. A good logo should be memorable and leave a lasting first impression. Conveying a business's brand identity and aesthetic, a logo can be seen as the face of a company. These symbols are the most efficient way to communicate the nature of an organization and make it easily recognizable from a public perspective. Pictured above is a collection of miscellaneous logo applications I have created for freelance jobs in the recent past.